One of the most confusing subjects for many of our clients is Search Engine Optimization or SEO. To some, it is a black art that only a select few have the skills necessary to practice. To others, it is a complete waste of time, energy and money.
Some people aren’t even aware of it at all, and can’t understand why that beautiful site they just built isn’t getting any traffic. This is compounded by the fact that there is so much misinformation out there, along with hundreds of so-called SEO experts who take advantage of their clients lack of knowledge to fleece them. I can certainly understand why many people throw their arms up in frustration at even the mere mention of SEO!
There are many different kinds of backlinks, from nofollow, dofollow, informational, directory, forums and on and on, it could be quite intimidating for a lot of people. We decided to clear the air and take a deeper look into the jargons that make up the world of backlinks.